Data analytics
Decision-focused dashboards, reporting, models, and analysis grounded in a coherent simulated business.
06
Heartland Industrial Supply Co.
A simulated company. Real applied work.
Heartland is a fully modeled simulation of an industrial-products wholesaler with warehousing operations. It exists to demonstrate practical capability—not to operate as a real business.
65Employees
3Facilities
320Customers
200SKUs
A living business laboratory
Capability made visible.
Heartland creates the operational complexity of a wholesale business: products, customers, purchasing, inventory, warehousing, sales, and management decisions.
That connected environment makes it possible to demonstrate how data, software, systems thinking, and AI can improve the way a business understands its operations and makes decisions.
Computer science & development
Software, databases, and practical development work built around authentic business needs.
Systems concepts
Connected processes that reveal how decisions and constraints affect the business as a whole.
AI integration
Purposeful use of AI to strengthen analysis, prediction, workflows, and human judgment.
Data-driven management
Turning evidence into clearer priorities, stronger decisions, and measurable operational improvement.